DUSTIN SCHIRER

NICK KROLL #SPONSORED

Director / Production Lead / Editor
Take 5

Most celebrity endorsements follow the same formula. A brand pays someone to tell the world they’ve always loved a product.

Nick Kroll made that a little complicated.

He’d been obsessed with Take 5 for years. He talked about it in interviews, requested it on his tour rider, and had basically been endorsing the candy bar for free long before Hershey ever wrote him a check.

So instead of pretending the partnership was authentic, we leaned into the joke. Nick was finally getting paid for something he’d already been doing for years.

I directed the campaign launch film and led production from concept through edit. I’d met Nick a couple of years earlier while working Big Slick, which was just enough familiarity to confidently pretend I knew what I was doing.

We wrapped with the take we wanted, everyone exhaled, and one of my teammates immediately ran outside to throw up yesterday’s shishito peppers into a bush. I quietly assisted with the bag. Production is so very glamorous.